Backed by Lori Greiner, Simply Fit was one of Shark Tank's most successful selling items to date, with e-commerce playing a large role in the product's success.

During Shark Tank airings, the Simply Fit microsite had to withstand millions of simultaneous visits by TV viewers. That’s where DTM’s Archer platform with intelligent auto-scaling proved invaluable. Huge increases in website traffic were efficiently handled without disruption.

The microsite maximized mobile conversions with alternative payment integrations through PayPal and Amazon Pay. A robust digital strategy across Social, Display, Video, Search, Shopping, Email and more generated over 12MM in revenue!